The Power of Interaction in Booth Design:
A Look at Mazinoor’s Presence at the 2nd International Lighting Forum with Cavac Equipment
Mazinoor Lighting Industries, a pioneer in Iran's lighting industry with over 40 years of brilliant history, has always been more than just a manufacturer of high-quality products. It is a proactive leader in engaging with the professional lighting community. One of its most memorable appearances was at the 2nd International Lighting & Illuminating Forum in Tehran (November 2014). In this event, Mazinoor creatively utilized interactive technologies to showcase its latest innovations, with Cavac playing a key role in providing this digital infrastructure.
Fusing Light, Technology, and Interaction
At the 2014 forum, the Mazinoor booth became the center of attention due to its specialized design. To effectively communicate information, display digital catalogs, and showcase product videos, the Mazinoor team decided to use a powerful interactive tool: a 55-inch All-in-One touch display from Cavac.
A notable aspect of this project was the installation method. To maintain the booth's visual integrity and its custom wooden structure, the display was mounted directly onto the wooden wall using a wall bracket instead of common portable stands. This allowed the touch screen to appear as a seamless, modern element of the booth itself, enhancing the professional aesthetic of the space.
Why Renting a Touch Display is the Key to Exhibition Success?
Renting a touch display for exhibition booths offers several strategic advantages:
- Direct and Engaging Interaction: Touch screens turn passive visitors into active users, allowing them to independently explore product demos and technical details.
- Rich Multimedia Content: A 55-inch touch monitor allowed Mazinoor to display a full portfolio of projects, certifications, and technical specifications dynamically.
- Modern Branding: In an industry driven by design and innovation, high-end technology reinforces a brand's image as a market leader.
- Flexibility and Cost-Effectiveness: By choosing Cavac’s rental services, companies eliminate the costs of purchasing, maintaining, and transporting expensive equipment while receiving on-site technical support.
Cavac: More Than Just a Supplier
The successful collaboration with Mazinoor highlights Cavac’s role as a technical partner. By providing custom installation solutions—such as wall-mounting on wooden structures—Cavac ensures that the booth designers' vision is realized without technical flaws, guaranteeing both safety and visual perfection.
