Digital Archive:
How Zarif Mosavar Broke Space Constraints with Touch Displays
The carpet, moquette, and flooring industry is deeply intertwined with variety, intricate patterns, and delicate details. However, in major events like the 8th International Exhibition of Floor Coverings, Moquette, and Machine-Made Carpets in Tehran, this very variety becomes a significant challenge.
Have you ever struggled to showcase hundreds of different designs and materials to visitors due to fundamental issues?
- Lack of Sufficient Space: How can an entire product range fit into a limited booth?
- Difficulty in Searching: How can visitors quickly find their desired design among hundreds of samples?
Zarif Mosavar, a leader in the design and production of diverse floorings, faced this exact problem. Instead of expanding their physical space, they chose a smarter, more modern solution: Renting Cavac touch-screen equipment.
An Experience Beyond Touch: A 200-Meter Catalog in One Display
By utilizing Cavac touch displays, the Zarif Mosavar booth was transformed into an "Interactive Digital Archive." These displays allowed visitors to explore a collection of hundreds of designs and textures within a compact and modern setup.
This solution not only solved the physical space shortage but also completely revolutionized the customer’s search process. Instead of flipping through heavy catalogs or wandering through sample racks, customers could perform the following with just a few simple touches:
- Smart Filtering: Filter designs based on material, color, application (office, home, hotel), or even price.
- Detail Magnification: Using touch screen capabilities to view the fine details of textures and patterns with high precision.
- Visualizing in Real Environments: Some displays even allowed customers to simulate their chosen design in a virtual setting.
Why Is Renting a Touch Display the Best Solution for the Carpet Industry?
The carpet and flooring industry relies on delicate patterns and textures that are difficult to convey through printed images. Renting a touch display or touch stand allows your brand to:
- Present Texture and Quality: The high resolution of Cavac displays reveals details that a regular brochure cannot, showcasing the true quality of the product.
- Optimize Booth Space: Freeing up space used for physical samples allows exhibitors to dedicate more room to meeting areas, lounges, or highlighting flagship products.
- Modern Branding: Using touch technology presented a modern and up-to-date image of Zarif Mosavar within a traditional industry, signaling innovation alongside quality.
Are You Facing the "Small Space, Many Products" Dilemma?
The success of Zarif Mosavar in the 2016 exhibition is a clear example of how technology can break physical barriers. Whether your industry is carpets or automotive parts, managing a vast product portfolio in a small booth is always a concern.
Cavac touch displays (including various touch kiosks and stands) are more than just display tools; they are comprehensive solutions for managing bulk content and providing fast, accurate service to customers.
The Cavac Touch Display Rental Department is ready to turn your booth into a digital catalog and a sales hub through the best interactive solutions. If you want searching through hundreds of your products to be a delightful experience for your visitors, it’s time to get in touch with our consultants.
